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semiotics theory 
anti realism and realism are two sides of a philosophical debate behind the whole basis of accepted scientific truth.
realism- factual
anti-realism - made up

Rihanna reb'l fleur advert
duality
binary oppositions good vs bad
'reb'l fleur' spin off from her tattoo rebel flower : shows two aspects of her personality - good and bad or light and dark. ↳oxymoron
'bad feels so good'
'good feels so bad'
surrealist advert
hidden messages , emotional responses

semiotics

the study of signs and symbols as elements of communicative behaviour; the analysis of systems of communication. as language, gestures, colours or clothing
used to construct possible meaning from a text
a way of looking at hidden/overt messages that advertisers may use to tap into our unconscious ways of thinking

sign - the whole that results from the association of the signifier and the signified
signified- the concept 'it' represents e.g - stop what you are doing - wait
signifier - the form which the sign takes e.g linguistic word 'stop' or the symbol stop

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