Skip to main content
semiotics theory 
anti realism and realism are two sides of a philosophical debate behind the whole basis of accepted scientific truth.
realism- factual
anti-realism - made up

Rihanna reb'l fleur advert
duality
binary oppositions good vs bad
'reb'l fleur' spin off from her tattoo rebel flower : shows two aspects of her personality - good and bad or light and dark. ↳oxymoron
'bad feels so good'
'good feels so bad'
surrealist advert
hidden messages , emotional responses

semiotics

the study of signs and symbols as elements of communicative behaviour; the analysis of systems of communication. as language, gestures, colours or clothing
used to construct possible meaning from a text
a way of looking at hidden/overt messages that advertisers may use to tap into our unconscious ways of thinking

sign - the whole that results from the association of the signifier and the signified
signified- the concept 'it' represents e.g - stop what you are doing - wait
signifier - the form which the sign takes e.g linguistic word 'stop' or the symbol stop

Comments

Post a Comment

Popular posts from this blog

black panther

directed by Ryan coogler  produced b kevin feige  production company marvel studios  how does black panther fit into the marvel franchise? - black panther fits into the marvel franchise as the character black panther was introduced in another marvel film captain america civil war. therefore marvel fans were already familiarised with the character and can explore black panthers narrative. it fits the action genre of marvel and appeals to the target audience.  was makes it different?successful? - it's a movie about what it means to be black in both america and africa and, more boradly, the world. rather that dodge complicated themes about race and identity, the film grapples head-on with the issues affecting modern-day black life. it s also incredibly entertaining, filled with timely comedy, sharply choreographed action and gorgeously lit people of all colours.
Post a Comment
Read more
 what makes black panther a mainstream film? genre: action, superhero, sci-fi, adventure, fantasy→ all popular genres, strong appeal to a wide audience  narrative: black panther changes the formula by developing an afrofuturistic world with Wakanda and tying its antagonists and story to current social issues. instead of avoiding topics some audiences may find uncomfortable, the film asks the questions and aims to answer them. the nations history of isolation is a key plot within the narrative and becomes part of the central conflict. these themes fit perfectly within the marvel structure. the narrative in the final act of black panther promotes a sense of greater purpose, of a narrative reaching conclusions beyond the characters, making a statement on the world as a whole. black panther never loses sight of what makes movies have a lasting impression: a cast of memorable and likeable characters, a fully realised and fascinating world and a style that feels all its own. stars: ...
Post a Comment
Read more
compare how audiences are positioned by the representations in the save the children advertisement and the water-aid advertisement  in the save the children advertisement children are represented as vulnerable and a message of their innocence is strongly put across as the young child in the advertisement is shown mostly in a negative  light, especially towards the end of the ad to really emphasise her innocence as a young child. similarly, the children in the water-aid ad are represented as innocent however with a more optimistic, peaceful approach. water-aid creates sympathy in an alternative way to the save the children advertisement. both advertisements are attempting to appeal to a western, middle class older generation as that is where the money is at. save the children attempt to do this by guilt tripping the audience. the advertisement is set in the uk, intending to hit home for the viewers and allowing the audience to empathise with the child and put themselve...
Post a Comment
Read more