I, Daniel Blake 

independent film

production Principal photography began in October 2015 in Newcastle upon Tyne and the surrounding area. The film was produced by Rebecca O'Brien for Sixteen Films, Why Not Productions and Wild Bunch with the support of the British Film Institute and BBC Films.

• I, Daniel Blake is an independent social realist film directed by renowned filmmaker Ken Loach (Kes, Raining Stones, Sweet Sixteen etc.).
• A UK/French co-production, it received funding from the BFI and BBC Films.
• It became Ken Loach’s largest grossing film at the box office (taking over $8 million), was highly critically acclaimed and generated much debate due to the contemporary social and political issues addressed in the film.
• I, Daniel Blake was exhibited at many film festivals, won the Palme d’Or at Cannes, and was nominated for many awards including several BAFTAs.
  
  • I, Daniel Blake is a low budget social realist
    film, funded by the BFI and BBC. It was filmed largely on location (hospital, job centre etc.), features lesser known actors and does not rely on special effects.
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  • The I, Daniel Blake website includes links to social media and the trailer offers a hashtag (#idanielblake) suggesting links with Twitter, but it is worth considering the ways in which the marketing might be more likely to be consumed in more traditional ways. Might an assumed older audience be more likely to see the trailer at the cinema and less likely to search for it
    
    on the internet? Consider how the film was marketed more traditionally (poster campaign, trailer in cinemas etc.) as well as online.
    • The film was exhibited at various film festivals and received a theatrical release in Britain and various other countries (including France, Spain, Brazil and Japan – although not in the USA). It was later released on digital download and DVD/Blu-ray.