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product context: 
designed specifically for heavy duty machine cleaning.
proctor and gamble launched tide in 1946

historical context:
post ww2 - rapid development of new technologies in the home making domestic chores easier, linked to this was products such as washing powder.
boomer era
housewives, domestic sphere - large families, stay at home mums
American dream -  "life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement" regardless of social class or circumstances of birth".



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