compare how audiences are positioned by the representations in the save the children advertisement and the water-aid advertisement 

in the save the children advertisement children are represented as vulnerable and a message of their innocence is strongly put across as the young child in the advertisement is shown mostly in a negative  light, especially towards the end of the ad to really emphasise her innocence as a young child. similarly, the children in the water-aid ad are represented as innocent however with a more optimistic, peaceful approach. water-aid creates sympathy in an alternative way to the save the children advertisement.

both advertisements are attempting to appeal to a western, middle class older generation as that is where the money is at. save the children attempt to do this by guilt tripping the audience. the advertisement is set in the uk, intending to hit home for the viewers and allowing the audience to empathise with the child and put themselves in that position, thinking about if it were their child in that situation. however water aid takes a more effective approach and makes the advertisement majorly positive, showing what happiness they could bring to those children if they actually donated money. water aids opening shot is a close up of a rainy window and a radio broadcasting the weather, "heavy showers expected over the next couple of days. this is stereotypical British weather and suggests that water is taken advantage of in Britain whilst there are countries struggling to access clean water.