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kiss of the vampire

produced by hammer film studios
hammer film studios had other monster film franchises such as 'Dracula' and 'the mummy'

typical conventions of vampire films
-blood
-neck biting
-prop teeth
-night setting
-graveyards
-gothic setting
-crucifixes
-holy water
-have to be invited in to your home                                                  

kiss of the vampire film poster
1. dull colours - fits the gothic genre - iconography
2. old font - relates to time period
3. bats, knives, blood, vampire teeth - iconography
4. the full moon creates enigma
5. Dracula - influenced by old tales
6. women are victims - mortal women
7. vampires are immortal - can change into different things
8. iconography - garlic, crucifix, holy water, sun, stake through heart can kill a vampire
9. Steve Neal - expectation
10. propps characters - damsel in distress, villain, sidekick
11. grey, black, brown colour palette reinforces the films dark, scary conventions. the red draws attention to the attacking bats, the vampire and the blood. key signifiers of the genre
12. Laura mulveys male gaze - sexualised images of women
13. serif font in 'wooden' styling references coffins, stakes etc. blood dripping from the letter v represents fangs
14. 'painted' main image is highly conventional of films of this period but its in colour connoting a modern version of an older story
15. men dressed in formal wear - shirts, suits. women wearing glamorous clothing that sexualises them. - women dominance and importance improving as there is a female vampire however not fully there as she is still being sexualised.

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