Skip to main content
mainstream film
-makes you laugh
-makes you cry
-is associated with commercial success 
-escapist entertainment
-has saturated cross media adverting campaigns 
-shown at multiplex cinemas that dominate uk film exhibition 
-has film stars in that you want to go and see
-has higher production values and is more entertaining and targets youth audience 


independent film
-makes you think
-makes you ask questions
-is associated with critical success
-art and cultural expression
-limited distribution 
-rarely shown at multiplex cinemas
-limited star marketing and lower production value
-tends to target stereotypically an older audience
-realist genres, less escapist representations
-challenge, provoke, inform and educate
-exploration of narrative themes, often open ended
-on location shooting
-niche, older, more educated target audience
-desaturated colour palette, natural lighting, often a more grainy mist-en-scene, more diegetic sound


mass audience consume primarily mainstream film because:
-entertaining, mainstream they make more money
-film is an industry/a business
-historically and commercial the film industry is controlled by Hollywood and 'the big six' who produce mainstream films for mass audience
-it's a distribution led industry - mainstream films attract significant advertising budgets.


Comments

Post a Comment

Popular posts from this blog

exam questions film marketing

a) what is meant by a mainstream film? (2)  - films that are widely released in cinemas, often created in Hollywood. typical mainstream films are released in cinemas for a short period of time and are marketed to attract mass audiences and create revenue. b) briefly explain what a media conglomerate is. (2)  - a media conglomerate/media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks or the internet.  c) explain two features of independent film production. refer to I, Daniel Blake to support points. (6)  - independent films are produced by smaller production companies. they do not follow the same formula as mainstream films. instead, they vary in style and genre. I, Daniel Blake is a low budget social realist film that was funded by BFI through the national lottery and the BBC. this is typical for independent films and shows how they differ from mainstream fi...
Post a Comment
Read more
 what makes black panther a mainstream film? genre: action, superhero, sci-fi, adventure, fantasy→ all popular genres, strong appeal to a wide audience  narrative: black panther changes the formula by developing an afrofuturistic world with Wakanda and tying its antagonists and story to current social issues. instead of avoiding topics some audiences may find uncomfortable, the film asks the questions and aims to answer them. the nations history of isolation is a key plot within the narrative and becomes part of the central conflict. these themes fit perfectly within the marvel structure. the narrative in the final act of black panther promotes a sense of greater purpose, of a narrative reaching conclusions beyond the characters, making a statement on the world as a whole. black panther never loses sight of what makes movies have a lasting impression: a cast of memorable and likeable characters, a fully realised and fascinating world and a style that feels all its own. stars: ...
Post a Comment
Read more

black panther

directed by Ryan coogler  produced b kevin feige  production company marvel studios  how does black panther fit into the marvel franchise? - black panther fits into the marvel franchise as the character black panther was introduced in another marvel film captain america civil war. therefore marvel fans were already familiarised with the character and can explore black panthers narrative. it fits the action genre of marvel and appeals to the target audience.  was makes it different?successful? - it's a movie about what it means to be black in both america and africa and, more boradly, the world. rather that dodge complicated themes about race and identity, the film grapples head-on with the issues affecting modern-day black life. it s also incredibly entertaining, filled with timely comedy, sharply choreographed action and gorgeously lit people of all colours.
Post a Comment
Read more