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mainstream film
-makes you laugh
-makes you cry
-is associated with commercial success 
-escapist entertainment
-has saturated cross media adverting campaigns 
-shown at multiplex cinemas that dominate uk film exhibition 
-has film stars in that you want to go and see
-has higher production values and is more entertaining and targets youth audience 


independent film
-makes you think
-makes you ask questions
-is associated with critical success
-art and cultural expression
-limited distribution 
-rarely shown at multiplex cinemas
-limited star marketing and lower production value
-tends to target stereotypically an older audience
-realist genres, less escapist representations
-challenge, provoke, inform and educate
-exploration of narrative themes, often open ended
-on location shooting
-niche, older, more educated target audience
-desaturated colour palette, natural lighting, often a more grainy mist-en-scene, more diegetic sound


mass audience consume primarily mainstream film because:
-entertaining, mainstream they make more money
-film is an industry/a business
-historically and commercial the film industry is controlled by Hollywood and 'the big six' who produce mainstream films for mass audience
-it's a distribution led industry - mainstream films attract significant advertising budgets.


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