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riptide - vance joy
-indie folk pop genre
-low budget, unique style music video
-montage editing -- a wide range of contrasting shots juxtaposed (often through hard cut jumps) to convey a large amount of information: - The editing together of seemingly disparate images invites audience interpretation and candidates could consider Eisenstein’s concept of “intellectual montage” where new ideas emerge from the collision of images and generate new meanings that might not otherwise exist: For example the sequence where a male and a female suddenly turn their heads to look at something off-screen and the next shot shows a seemingly unrelated pile of dollar bills - consider the connections audiences are being asked to make through this use of montage.
Many of these cuts also have a clear link to the lyrics themselves and candidates might explore the visual metaphors and possible significance of these edits in relation to the lyrics.
The music video for the most part rejects a clearly defined narrative. There are some short coherent narrative sequences (such as the scene where the girl goes missing in the graveyard) but for the most part the sequences deliberately lack narrative coherence.
Candidates might explore the way in which the music video seems to reference surrealist or avant-garde cinema (such as the work of Luis Buñuel) and discuss the impact these references might have on the meaning of the video.

 codes and conventions of media forms and products
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