Skip to main content
dove beauty campaign

dove were criticised at their attempt at showing diversity as they used the same body type for all their models. people were content with the range of culture and race however not varying their models body types made the campaign seem fake and insensitive and that the images were unrealistic. 

however, some people said that it made them feel better about themselves because now they had seen the truth that models photos are heavily edited. people also said that it had pure intentions and portrayed a good message. dove sales actually increased after the campaign.

I think that the campaign attempted to create a meaningful ideology and there were positive aspects to it however I think they could improve their diversity and maybe think a little deeper about what they are showing to women around the world. 



Comments

Popular posts from this blog

exam questions film marketing

a) what is meant by a mainstream film? (2)  - films that are widely released in cinemas, often created in Hollywood. typical mainstream films are released in cinemas for a short period of time and are marketed to attract mass audiences and create revenue. b) briefly explain what a media conglomerate is. (2)  - a media conglomerate/media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks or the internet.  c) explain two features of independent film production. refer to I, Daniel Blake to support points. (6)  - independent films are produced by smaller production companies. they do not follow the same formula as mainstream films. instead, they vary in style and genre. I, Daniel Blake is a low budget social realist film that was funded by BFI through the national lottery and the BBC. this is typical for independent films and shows how they differ from mainstream fi...
††^∂´ çø~†´≈†  product context:  designed specifically for heavy duty machine cleaning. proctor and gamble launched tide in 1946 historical context: post ww2 - rapid development of new technologies in the home making domestic chores easier, linked to this was products such as washing powder. boomer era housewives, domestic sphere - large families, stay at home mums American dream -    "life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement" regardless of  social class   or circumstances of birth".
 what makes black panther a mainstream film? genre: action, superhero, sci-fi, adventure, fantasy→ all popular genres, strong appeal to a wide audience  narrative: black panther changes the formula by developing an afrofuturistic world with Wakanda and tying its antagonists and story to current social issues. instead of avoiding topics some audiences may find uncomfortable, the film asks the questions and aims to answer them. the nations history of isolation is a key plot within the narrative and becomes part of the central conflict. these themes fit perfectly within the marvel structure. the narrative in the final act of black panther promotes a sense of greater purpose, of a narrative reaching conclusions beyond the characters, making a statement on the world as a whole. black panther never loses sight of what makes movies have a lasting impression: a cast of memorable and likeable characters, a fully realised and fascinating world and a style that feels all its own. stars: ...