Skip to main content

 Zoella

Representations on her blog feel less constructed and more real.

Makes an effort to keep vlogs/blogs authentic and be as ‘real’ as possible - shows off all of life not just positive impacts.

Blog/vlog - self representation so can be biased. Unlikely to show self in a negative light.

4.8 million youtube subscribers

9.7 million instagram followers - 1.2 million on Zoella account

3 books - first book: Girl Online sold 78,109 copies in the first week breaking the record for highest sales by a debut author.

homeware and beauty ranges with boots

estimated wealth of £4.7 million - £600.000 a year from both channels

psychographics of audience in terms of lifestyle - single, young, heterosexual 

socio-economic target - B - middle class groups (promotes expensive products) and E because students are her main audience and young girls aspire to be like her.

age of target audience - 13-24. 13+ because technology is very popular amongst the young. sanitised content.

targeted gender audience - predominantly female. videos are about stereotypical interests of females such as makeup, fashion and relationships and emotive content


Comments

Post a Comment

Popular posts from this blog

 headline - reinforces the anchorage as the star vehicle is clearly inside a car and the headline states 'driven to despair'. also anchors central image by making the defeat of her brexit proposals into something more personal and emotional than political and factual. this is an attempt to narrate what is a quite 'dry' story. it fulfils the news value of 'personalisation' where politicians become characters we may empathise with (even if we don't agree with their political views) central image of star vehicle , theresa may, as brexit was the immediate and most important news story. its a close up photograph of May looking distraught. she has a pained facial expression and dark rings under her eyes which denote high emotions and possible lack of sleep. the smaller headlines above the main offer a bigger picture, the last still focuses on may as an individual.  the 'in the news' stories at the bottom of the page also supply some global context for the ...
Post a Comment
Read more
semiotics theory  anti realism and realism are two sides of a philosophical debate behind the whole basis of accepted scientific truth. realism- factual anti-realism - made up Rihanna reb'l fleur advert duality binary oppositions good vs bad 'reb'l fleur' spin off from her tattoo rebel flower : shows two aspects of her personality - good and bad or light and dark. ↳oxymoron 'bad feels so good' 'good feels so bad' surrealist advert hidden messages , emotional responses semiotics the study of signs and symbols as elements of communicative behaviour; the analysis of systems of communication. as language, gestures, colours or clothing used to construct possible meaning from a text a way of looking at hidden/overt messages that advertisers may use to tap into our unconscious ways of thinking sign - the whole that results from the association of the signifier and the signified signified- the concept ...
Post a Comment
Read more
 black panther harlem renaissance  the harlem renaissance lasted fro m  1910 to the mid 1930s and was the development of the harlem neighbourhood within New York city, developing as a black cultural Mecca. this period of time was considered a golden age in African American culture as it manifested in literature, stage performance and art. encompassed poetry and prose, painting and sculpture, jazz and swing, opera and dance. what united these diverse art forms was their realistic presentation of what it meant to be black in America, what writer Langston Hughes called an 'expression of our individual dark-skinned selves,' as well as a new militancy in asserting their civil and political rights.  the black panthers the black panthers, also known as the black panther party was a political organisation founded in 1966 by Huey newton and bobby seale to challenge police brutality against the African American community . members would dress in black berets and black le...
Post a Comment
Read more