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 Zoella

Representations on her blog feel less constructed and more real.

Makes an effort to keep vlogs/blogs authentic and be as ‘real’ as possible - shows off all of life not just positive impacts.

Blog/vlog - self representation so can be biased. Unlikely to show self in a negative light.

4.8 million youtube subscribers

9.7 million instagram followers - 1.2 million on Zoella account

3 books - first book: Girl Online sold 78,109 copies in the first week breaking the record for highest sales by a debut author.

homeware and beauty ranges with boots

estimated wealth of £4.7 million - £600.000 a year from both channels

psychographics of audience in terms of lifestyle - single, young, heterosexual 

socio-economic target - B - middle class groups (promotes expensive products) and E because students are her main audience and young girls aspire to be like her.

age of target audience - 13-24. 13+ because technology is very popular amongst the young. sanitised content.

targeted gender audience - predominantly female. videos are about stereotypical interests of females such as makeup, fashion and relationships and emotive content


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