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Attitude Audience

 








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 headline - reinforces the anchorage as the star vehicle is clearly inside a car and the headline states 'driven to despair'. also anchors central image by making the defeat of her brexit proposals into something more personal and emotional than political and factual. this is an attempt to narrate what is a quite 'dry' story. it fulfils the news value of 'personalisation' where politicians become characters we may empathise with (even if we don't agree with their political views) central image of star vehicle , theresa may, as brexit was the immediate and most important news story. its a close up photograph of May looking distraught. she has a pained facial expression and dark rings under her eyes which denote high emotions and possible lack of sleep. the smaller headlines above the main offer a bigger picture, the last still focuses on may as an individual.  the 'in the news' stories at the bottom of the page also supply some global context for the ...
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semiotics theory  anti realism and realism are two sides of a philosophical debate behind the whole basis of accepted scientific truth. realism- factual anti-realism - made up Rihanna reb'l fleur advert duality binary oppositions good vs bad 'reb'l fleur' spin off from her tattoo rebel flower : shows two aspects of her personality - good and bad or light and dark. ↳oxymoron 'bad feels so good' 'good feels so bad' surrealist advert hidden messages , emotional responses semiotics the study of signs and symbols as elements of communicative behaviour; the analysis of systems of communication. as language, gestures, colours or clothing used to construct possible meaning from a text a way of looking at hidden/overt messages that advertisers may use to tap into our unconscious ways of thinking sign - the whole that results from the association of the signifier and the signified signified- the concept ...
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compare how audiences are positioned by the representations in the save the children advertisement and the water-aid advertisement  in the save the children advertisement children are represented as vulnerable and a message of their innocence is strongly put across as the young child in the advertisement is shown mostly in a negative  light, especially towards the end of the ad to really emphasise her innocence as a young child. similarly, the children in the water-aid ad are represented as innocent however with a more optimistic, peaceful approach. water-aid creates sympathy in an alternative way to the save the children advertisement. both advertisements are attempting to appeal to a western, middle class older generation as that is where the money is at. save the children attempt to do this by guilt tripping the audience. the advertisement is set in the uk, intending to hit home for the viewers and allowing the audience to empathise with the child and put themselve...
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