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Attitude Audience

 








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black panther

directed by Ryan coogler  produced b kevin feige  production company marvel studios  how does black panther fit into the marvel franchise? - black panther fits into the marvel franchise as the character black panther was introduced in another marvel film captain america civil war. therefore marvel fans were already familiarised with the character and can explore black panthers narrative. it fits the action genre of marvel and appeals to the target audience.  was makes it different?successful? - it's a movie about what it means to be black in both america and africa and, more boradly, the world. rather that dodge complicated themes about race and identity, the film grapples head-on with the issues affecting modern-day black life. it s also incredibly entertaining, filled with timely comedy, sharply choreographed action and gorgeously lit people of all colours.
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compare how audiences are positioned by the representations in the save the children advertisement and the water-aid advertisement  in the save the children advertisement children are represented as vulnerable and a message of their innocence is strongly put across as the young child in the advertisement is shown mostly in a negative  light, especially towards the end of the ad to really emphasise her innocence as a young child. similarly, the children in the water-aid ad are represented as innocent however with a more optimistic, peaceful approach. water-aid creates sympathy in an alternative way to the save the children advertisement. both advertisements are attempting to appeal to a western, middle class older generation as that is where the money is at. save the children attempt to do this by guilt tripping the audience. the advertisement is set in the uk, intending to hit home for the viewers and allowing the audience to empathise with the child and put themselve...
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riptide - vance joy -indie folk pop genre -low budget, unique style music video -montage editing -- a wide range of contrasting shots juxtaposed (often through hard cut jumps) to convey a large amount of information: -  The editing together of seemingly disparate images invites  audience interpretation  and candidates could consider Eisenstein’s concept of “intellectual montage” where new ideas emerge from the collision  of images and generate new meanings that might not otherwise exist:  For example the sequence where a  male and a female suddenly turn their  heads to look at something off-screen  and the next shot shows a seemingly unrelated pile of dollar bills - consider the  connections  audiences are being asked  to make through this use of montage. Many of these cuts also have a clear  link to the lyrics   themselves and candidates might explore the visual  metaphors and possible significance  of these...
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