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Attitude Audience

 








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semiotics theory  anti realism and realism are two sides of a philosophical debate behind the whole basis of accepted scientific truth. realism- factual anti-realism - made up Rihanna reb'l fleur advert duality binary oppositions good vs bad 'reb'l fleur' spin off from her tattoo rebel flower : shows two aspects of her personality - good and bad or light and dark. ↳oxymoron 'bad feels so good' 'good feels so bad' surrealist advert hidden messages , emotional responses semiotics the study of signs and symbols as elements of communicative behaviour; the analysis of systems of communication. as language, gestures, colours or clothing used to construct possible meaning from a text a way of looking at hidden/overt messages that advertisers may use to tap into our unconscious ways of thinking sign - the whole that results from the association of the signifier and the signified signified- the concept ...
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