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broadcasting -the transmission of programmes or information by radio or television.
podcasting -the practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.

commercial radio broadcaster - Commercial radio derives its operating budget from selling advertising. Since they attract those advertising dollars based on ratings, commercial radio stations need consistently large numbers of listeners 
↳ example: usa - ABC, CBS, Fox, NBC Television
                    uk - channel 5, ITV

 public service broadcaster -Public Service Broadcasting (PSB)is broadcasting made, financed and controlled by the public, for the public. It is neither commercial nor state-owned, free from political interference and pressure from commercial forces. Through PSB, citizens are informed, educated and also entertained.
↳ example: BBC, Channel 4 

BBC identity - 

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