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BBC One - typically drama, crime drama, comedy, documentaries, lifestyle, game shows, current affairs, entertainment based. As of 2019: internet peak - 28.4 million , iPlayer TV peak - 920,000 and TV peak - 28.5 million. A very mainstream channel.

ITV2 -  typically reality TV, game shows, drama, entertainment based. Mainstream channel.

independent record label - a record label that operates without the funding of major record labels; they are a type of small to medium-sized enterprise or SME. The labels and artists are often represented by trade associations in their country or region.

specialist record label - English independent record label initially founded in Leeds in 2007, but based largely in Exeter since being revived in 2009. They have been described as a 'powerhouse' of DIY indie rock.

The succeeder (18-34) - those who have high social status and are in control of their lives with nothing to prove. they believe they deserve the best and decide upon the best brands and products for themselves based on reliability. they seek control.







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