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BBC One - typically drama, crime drama, comedy, documentaries, lifestyle, game shows, current affairs, entertainment based. As of 2019: internet peak - 28.4 million , iPlayer TV peak - 920,000 and TV peak - 28.5 million. A very mainstream channel.

ITV2 -  typically reality TV, game shows, drama, entertainment based. Mainstream channel.

independent record label - a record label that operates without the funding of major record labels; they are a type of small to medium-sized enterprise or SME. The labels and artists are often represented by trade associations in their country or region.

specialist record label - English independent record label initially founded in Leeds in 2007, but based largely in Exeter since being revived in 2009. They have been described as a 'powerhouse' of DIY indie rock.

The succeeder (18-34) - those who have high social status and are in control of their lives with nothing to prove. they believe they deserve the best and decide upon the best brands and products for themselves based on reliability. they seek control.







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exam questions film marketing

a) what is meant by a mainstream film? (2)  - films that are widely released in cinemas, often created in Hollywood. typical mainstream films are released in cinemas for a short period of time and are marketed to attract mass audiences and create revenue. b) briefly explain what a media conglomerate is. (2)  - a media conglomerate/media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks or the internet.  c) explain two features of independent film production. refer to I, Daniel Blake to support points. (6)  - independent films are produced by smaller production companies. they do not follow the same formula as mainstream films. instead, they vary in style and genre. I, Daniel Blake is a low budget social realist film that was funded by BFI through the national lottery and the BBC. this is typical for independent films and shows how they differ from mainstream fi...
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 what makes black panther a mainstream film? genre: action, superhero, sci-fi, adventure, fantasy→ all popular genres, strong appeal to a wide audience  narrative: black panther changes the formula by developing an afrofuturistic world with Wakanda and tying its antagonists and story to current social issues. instead of avoiding topics some audiences may find uncomfortable, the film asks the questions and aims to answer them. the nations history of isolation is a key plot within the narrative and becomes part of the central conflict. these themes fit perfectly within the marvel structure. the narrative in the final act of black panther promotes a sense of greater purpose, of a narrative reaching conclusions beyond the characters, making a statement on the world as a whole. black panther never loses sight of what makes movies have a lasting impression: a cast of memorable and likeable characters, a fully realised and fascinating world and a style that feels all its own. stars: ...