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life story

1. emotive language "I'm having nightmares again"
2. anecdote - used the same person throughout talking about a painful personal experience which allows the audience to sympathise with it.
3. relatable - a story that maybe some viewers can understand 
4. realistic storyline - empathy 
5. use of children - disruption of innocence, empathy and relatable 



image 6 smoke - lower case , sans serif font which creates a more personal approach , direct address 'you' , using a young child to show disruption of innocence, child uses indirect mode of address to show that he is caught up in the smoke and it effecting him, has logo and contact info sells the ad, use of special effects and personification of the smoke hand draws the viewer in and persuades the viewer

image 5 drive awareness - use of children + disruption of violence , indirect mode of address, mid shot to show bigger picture and create more sympathy, statistic at the bottom sells the product ,

image 4 hooked - polysemic meaning hooked on cigarettes and the ad is called hooked , verisimilitude and relatable.

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