mainstream film -makes you laugh -makes you cry -is associated with commercial success -escapist entertainment -has saturated cross media adverting campaigns -shown at multiplex cinemas that dominate uk film exhibition -has film stars in that you want to go and see -has higher production values and is more entertaining and targets youth audience independent film -makes you think -makes you ask questions -is associated with critical success -art and cultural expression -limited distribution -rarely shown at multiplex cinemas -limited star marketing and lower production value -tends to target stereotypically an older audience -realist genres, less escapist representations -challenge, provoke, inform and educate -exploration of narrative themes, often open ended -on location shooting -niche, older, more educated target audience -desaturated colour palette, natural lighting, often a more grainy mist-en-scene, more dieg...