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Showing posts from October, 2020
 headline - reinforces the anchorage as the star vehicle is clearly inside a car and the headline states 'driven to despair'. also anchors central image by making the defeat of her brexit proposals into something more personal and emotional than political and factual. this is an attempt to narrate what is a quite 'dry' story. it fulfils the news value of 'personalisation' where politicians become characters we may empathise with (even if we don't agree with their political views) central image of star vehicle , theresa may, as brexit was the immediate and most important news story. its a close up photograph of May looking distraught. she has a pained facial expression and dark rings under her eyes which denote high emotions and possible lack of sleep. the smaller headlines above the main offer a bigger picture, the last still focuses on may as an individual.  the 'in the news' stories at the bottom of the page also supply some global context for the ...
 newspapers tabloid : -Image lead popular newspapers -usually have red mastheads which contain large fonts at the top of the newspaper  -the red tops report on politics and international news however tend to include more gossip about celebrities  -use short stories using simple language and have more pictures than other newspapers broadsheet : -text lead, quality newspapers -higher news content, costs more to buy with lower circulation -longer sentences and paragraphs, more in depth articles tabloid - daily mirror broadsheet - the times ownership : - Reach plc (publisher) own daily mirror newspaper -the times newspaper published by times newspapers since 1981, wholly owned by news corp -both owned by a corporation -news corp owns a variety of newspapers, magazines, television channels etc

exam questions film marketing

a) what is meant by a mainstream film? (2)  - films that are widely released in cinemas, often created in Hollywood. typical mainstream films are released in cinemas for a short period of time and are marketed to attract mass audiences and create revenue. b) briefly explain what a media conglomerate is. (2)  - a media conglomerate/media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks or the internet.  c) explain two features of independent film production. refer to I, Daniel Blake to support points. (6)  - independent films are produced by smaller production companies. they do not follow the same formula as mainstream films. instead, they vary in style and genre. I, Daniel Blake is a low budget social realist film that was funded by BFI through the national lottery and the BBC. this is typical for independent films and shows how they differ from mainstream fi...