compare how audiences are positioned by the representations in the save the children advertisement and the water-aid advertisement in the save the children advertisement children are represented as vulnerable and a message of their innocence is strongly put across as the young child in the advertisement is shown mostly in a negative light, especially towards the end of the ad to really emphasise her innocence as a young child. similarly, the children in the water-aid ad are represented as innocent however with a more optimistic, peaceful approach. water-aid creates sympathy in an alternative way to the save the children advertisement. both advertisements are attempting to appeal to a western, middle class older generation as that is where the money is at. save the children attempt to do this by guilt tripping the audience. the advertisement is set in the uk, intending to hit home for the viewers and allowing the audience to empathise with the child and put themselve...