Exam Question - What techniques do your chosen texts use to effectively target and maximise their online audiences ? ( 30) Refer to both Zoella and Attitude. Zoella’s overall target audience is predominantly females aged 13-24 with the demographic of BC1C2. Zoella targets all of these audience categories in different ways. Her female dominated audience is targeted through her use of stereotypical female based activities. A lot of the content she creates is based around makeup, fashion, relationships and beauty which are all topics deemed more interesting to women. This reinforces more traditional stereotypes of women as Zoella never really moves away from this type of content. The other side to Zoella’s content is the emotive side. Zoella suffers from anxiety and is very open about this. This creates verisimilitude as people can really relate to this and it’s a very real, serious topic. She often expresses her feelings and emotions on any day t...